Engage web-savvy consumers, who are looking for more than a conventional shopping experience. Design a campaign that delivers engagement across the entire consumer lifecycle—from mass media exposure to customer satisfaction. Integrate with existing consumer campaign in their retail stores and use it to capture customer information.
IntARact was integrated across various customer touch points of IFB, including print ads, banner ads, and social media. Consumers captured the print creative or IFB logo on their mobile phones to engage with the brand. Mobile experience included videos, IFB product details, offers, nearby IFB dealers, and a contest. Consumers participated in the contest by submitting product purchase details along with a photo of themselves beside their new IFB appliance.
21,000 engagements were achieved in a period of 3 months 35% of the scans achieved were through the standees placed at retail outlets. Nearly 80% of the consumers viewed the offers, product details and videos as part of the engagement.
What We Learnt
IntARact helped demonstrate how technology can integrate multiple campaign touch points and create a bigger impact at the point of sale. Image recognition offers a scalable and contextual solution. IntARact in multiple customer touch points ensured higher ROI. Multiple widgets ensured higher levels of useful engagement.