PGI launched their collection of intricately designed Platinum line of Jewelry that included Signature Love Bands, bracelets, earrings, pendants, necklaces, rings and more! PGI wanted to showcase this collection through a mobile platform and market their ‘Platinum Day of Love’ concept to married couple.
IntARact was integrated with the print Ad that enabled users to experience authentic platinum jewelry. Consumers could upload their pictures and select jewelry from the catalogue. The engagement was designed to be a comprehensive marketing solution that not only presented the jewelry collection on the users’ mobiles but also allowed them to find their nearest PGI store and even share their Platinum Day of Love story on social media!
6,000+ users viewed PGI’s signature Love bands; 8,000+ users tried locating a nearby store; 8,000+ users spoke about the Platinum collection on Social Media; 1000+ users tried virtual jewelry by uploading their photos
WHAT WE LEARNT
Elimination of users having to download a dedicated application would ensure higher levels of engagement. Allowing users to upload a photo rather than trying to capture one, can help users to try the solution on near & dear ones.